Deborah Arnott, chief executive of the campaign group Action on Smoking and Health (Ash), said:ASH says that plain packaging, which is not in effect yet, explains why *last year's* smoking rate is lowest ever https://t.co/DUuxKnkMJR— Ben Southwood (@bswud) September 20, 2016
“The continuing decline in smoking prevalence is a tribute to many years when successive governments have implemented comprehensive and progressive tobacco control strategies, including tax rises, mass media campaigns, anti-smuggling measures, smoke-free laws, advertising bans, and last but not least getting rid of tobacco displays and glitzy tobacco packaging.”It's all very well to crow about the "effectiveness" of plain packs, but ASH seem to have "forgotten" that plain packs didn't come into the UK until May 2016. The decline in smoking stats refer to 2015 and earlier.
Most likely the increased use of vaps accounts for the decline, certainly not plain packs.
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