Oh dear, it seems that Nanny's health and safety nutters are on the march again.
This time they have directed their risk averse obsession towards the Heinz advert on TV, that shows people using old baked bean cans as drums. The advertisement featured young people and adults using empty or full tins to make the rhythm of a song, with the catchline "#Learn the CanSong".
It seems that there is a perceived risk that if you bang your empty tin in an incorrect manner you might cut yourself. As such a grand total of three viewers (don't these people have anything better to do with their lives?) complained to the Advertising Standards Authority (ASA) that the TV advert could encourage unsafe practice, and six believed it featured behaviour that could be dangerous for children to copy.
Needless to say ASA buckled under the weight of this popular uprising and has now banned the advert!
ASA is quoted by the BBC:
"For the reasons given and because the ad did not include information on how to ensure consumer safety when recreating the song, we concluded that the ad condoned and encouraged behaviour that prejudiced health or safety.Feel safer now everyone?
We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music."
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