The Food Standards Agency (FSA) has just launched a campaign featuring a rather slimy individual (how appropriate), called Sid the Slug.
Sid is appearing on billboards and TV ads around the UK, telling us that we eat far too much salt; and that we must cut down on it.
The main problem with this campaign is that the "evidence" for the damage, that our current level of salt intake does to us, is regarded by some as dubious to say the least.
Another problem that the current campaign has already encountered, is that people find it hard to accept that a green slimy fat slug has a better "handle" on keeping fit and healthy than the average human being.
One final point, MP's are not exactly paragons of virtue when it comes to their eating habits; maybe they should take their own medicine first, before lecturing us on what seasoning we should put on our food.
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