Wednesday, December 14, 2011
Nanny Bullies Hamleys
Beware the single issue obsessives, who seek to impose their agendas on others by incessant nagging and bullying.
Alas that bastion of the toy world, Hamleys, may have fallen victim to a single issue obsessive.
Dr Laura Nelson, who blogs under the the name "Delilah", has had something of an obsession with Hamleys' rather quaint shop layout (wherein "boys toys" are on one floor - colour coded blue- and girls toys are on another - colour coded pink).
Well, for Dr Nelson, this "blatant sexism" became something of a bete noir and she devoted much time and effort (outwith her paid public sector job) to campaigning for Hamleys to change this.
It might have occurred to her that the reason for this layout was to help parents quickly locate where to buy stuff for their kids, rather than it being a sinister plot to gender stereotype kids. However, she is of the view that Hamleys contributes to society's inequalities.
Anyhoo, Dr Nelson claims to have won and toys have now been reorganised by type.
Dr Nelson trumpeted her victory thusly (Hamleys deny she had anything to do with it):
“In response to the campaign against categorisation of toys by gender and sexist stereotypes, Hamleys has changed its signage.”
Warming to her self inflated view of her "victory" she said
We still have work to do on the nature of the toys themselves, and the gender stereotyping of their marketing - but we have come to a milestone.
Nice to see that Dr Nelson has such self belief and confidence in her own powers and importance in the universe! That's always such an "endearing" trait in a person!
A spokesperson for Hamleys said:
“The changes to our signage were not due to any campaign.
It was made clear to us from consultants’ and customer surveys that our store directional signage was confusing. As a result we commenced changing all our signage in October of this year in order to improve customer flow.”
I am always gemused when I read about certain people's views that playing with dolls or guns predetermines how people turn out.
Maggie Thatcher, Elizabeth I, Golda Meir, Boudicca et al all played with dolls of some sort; yet they were not exactly shy in coming forward when it came to going to war/starting a war.
Whilst chaps such as myself played with Action Man; which of course is in fact a doll!
Gosh, that's confusing isn't it?
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