Nanny’s special little helper, public health minister Melanie Johnson, has told Ronald McDonald and his chums in the fast food industry to end their buy one get one free (BOGOFF) campaigns.
Quote:
"We have already made clear we are determined to see fast progress in this whole area. There is a strong case for action to limit the advertising and promotion to children of foods that are high in fat, salt and sugar..."
"We will monitor progress through Ofcom [the official regulator] and if by early 2007 sufficient progress has not been made we will introduce a compulsory framework for regulating the promotion of food to children.."
"But we are still seeing contradictory messages going out to the public, such as the recent two-for-one promotion of burgers or toy promotions..".
Nanny just can’t wait to legislate, and criminalise poor old Ronald and his chums.
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