Kiss My Hob

Nanny comes in many forms including; councils, the health and safety executive and the Advertising Standards Authority (ASA).

These organisations love to spend their time looking for areas of our lives into which they can poke their interfering noses.

The ASA have taken a particular dislike to celebrity chef Ainsley Harriott, or shall we say an advert in which he is currently appearing.

In this advert, for Fairy Power Spray, Ainsley is seen to be kissing his hob as he speaks lines that could have been crafted by Shakespeare:

"Everyday you squirt, wait and wipe. Love it."

Well, aside form the obvious damage to the English language, there seems to be little wrong with this harmless advert.

Not so, according to ASA.

You see, Ladies and Gentlemen, in ASA's eyes this advert represents a clear and present danger to people and children who may be encouraged to kiss their own hobs and consequently burn themselves.

As such, despite the highly unlikely scenario where anyone would be stupid enough to kiss their hob, ASA have forced Procter and Gamble to restrict the times at which the advert is shown.

There are many dangers in a kitchen, but I would have though that hob kissing does not rank amongst the top 10 threats to health and safety.