Nanny Knows Best

Nanny Knows Best
Dedicated to exposing, and resisting, the all pervasive nanny state that is corroding the way of life and the freedom of the people of Britain.

Tuesday, November 27, 2012

Swedish Nanny - Gender Reversal

As loyal readers know, I am oft to spread my tentacles abroad to search out and highlight foreign Nanny's doings. This time I would like to highlight the doings of Swedish Nanny (a country I used to live and work in).

Step forward Top Toy, which produces children's Christmas catalogues in Sweden and Denmark for Toys R Us and BR.

So far so good.

However, RT reports that although the catalogues' page layouts are the same in both countries, the gender of children shown playing with the toys is reversed in the Swedish edition; eg a girl is shown playing with a machine gun in the Swedish edition.

Top Toy director of sales Jan Nyberg is quoted:
"With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children." 
Top Toy is clearly running scared, in 2008, the company was criticised by Swedish Nanny's advertising watchdog Reklamombudsmannen (RO) for encouraging outdated gender roles with catalogues that featured boys dressed as superheroes and girls as princesses.

It is of course "ironic" that a country that eschews the machismo of "gun culture" should be happy to promote images of girls wielding machine guns. However, so long as it is "gender" neutral who cares?!

Visit The Orifice of Government Commerce and buy a collector's item.

Visit The Joy of Lard and indulge your lard fantasies.

Show your contempt for Nanny by buying a T shirt or thong from Nanny's Store. is brought to you by "The Living Brand"

Visit Oh So Swedish Swedish arts and handicrafts

Why not really indulge yourself, by doing all the things that Nanny really hates? Click on the relevant link to indulge yourselves; Food, Bonking, Gifts and Flowers, Groceries


  1. Anonymous3:36 PM

    I must take a look at the Norwegian versions of these catalogues. They arrive, unbidden in the post box every year. May I let you know if the Swedish precedent has spread throughout Scandinavia?


  2. Please do.

    Tack sa mycket!

  3. I look forward to the extension of 'gender neutral' depiction to all products offered in these catalogues.

    Starting with clothing & cosmetics.