A wet wind ridden "spring" day, tis time for another "Prats of The Week" Award.
This time it goes to the Advertising Standards Authority (ASA) for their daft decision to ban the TV advert for Premier Inns, in which Lenny Henry parodies "The Shining", from kids' TV.
For why did they ban it?
A staggering 8 people, with nothing better to do in their lives, complained about the advert on the grounds that some kids might be frightened.
Gosh, wouldn't that also mean the banning of many other TV programmes eg Dr Who?
"We also considered that, because young children would not understand the ad's reference to The Shining, they would be unlikely to appreciate the comic context in which the menacing Lenny appeared, and could find him threatening."
Premier Inn are actually rather baffled as to why an advert for their hotel rooms was even being shown on kids' TV.
ASA, well deserving Prats of The Week!
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