A wet wind ridden "spring" day, tis time for another "Prats of The Week" Award.This time it goes to the Advertising Standards Authority (ASA) for their daft decision to ban the TV advert for Premier Inns, in which Lenny Henry parodies "The Shining", from kids' TV.
For why did they ban it?
A staggering 8 people, with nothing better to do in their lives, complained about the advert on the grounds that some kids might be frightened.
Gosh, wouldn't that also mean the banning of many other TV programmes eg Dr Who?
ASA said:
"We also considered that, because young children would not understand the ad's reference to The Shining, they would be unlikely to appreciate the comic context in which the menacing Lenny appeared, and could find him threatening."
Premier Inn are actually rather baffled as to why an advert for their hotel rooms was even being shown on kids' TV.
ASA, well deserving Prats of The Week!
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I wonder if there is a more sinister PC reason for this; Perhaps the PC brigade were worried that the ad might show children black men in a scary bad light and I wonder if the ad would have been banned(a good socialist word) had the actor been a white male....Just a thought.
ReplyDeleteWell I'm glad I complained about that silly advert (was it me that hit Submit 8 times by accident?). It was an outrageous piece of filth. My only disappointment is that they are still allowed to show it on grown up channels.
ReplyDeleteWhy, only the other day I was watching those lovely ladies on BabeStation (or was it Tease Me, I can never remember) rubbing their crotches and playing with their fulsome breasts, when I accidentally spilled something on the remote, causing it to change channel. Guess what was on? Yes, that horrible Premier Inn advert, with big Lenny staring at me through the screen. I nearly died, I can tell you.
I doubt I will be able to get the old fella to stand to attention ever again.
Disgusting.
Iv'e found something smalltime.....................My fucking career!
ReplyDelete