I have been gemused to see our "respected" politicians bleating and whining over the last few months over the "disgrace" of parents taking their kids out of school during term time for a holiday (somewhat ironic given how many weeks off per annum MPs award themselves).
The MPs, following "logic" that only people who are totally disconnected from reality can employ, bemoan the fact that holidays are more expensive during the school holiday season than when kids are safely incarcerated in one of Nanny's schools.
Here is a reality check for Nanny, that's known as market forces!
During term time the demand for holidays is less than during school breaks, hence the holiday companies etc charge less during this period in order to drum up demand.
Sigh, if only Nanny had the slightest inclination of how the real world operates!
Anyhoo, as befitting one of Nanny's many bees in her bonnet, she won't let the matter rest as Center Parcs have found to their cost.
Step forward Nanny's chums from the Advertising Standards Authority (ASA), who have banned a Center Parcs TV advert.
For why?
ASA deem it to be irresponsible.
For why?
It allegedly "encourages" parents to take their kids out of school during term time.
How many people complained about the advert?
TWO! (doubtless a couple of Nanny's stooges)
Based on that veritable flood of complaints, ASA has banned the advert.
As per the BBC, ASA said:
"We considered the emphasis of the ad was on a family break and that the overall impression was that families could take advantage of the advertised offer, which was not available at weekends or during school holidays.
We also noted the final on-screen text stated 'Your family. Your time', which we considered was likely to be an encouragement for parents to take up the offer.
Because the ad had focused on a family break to promote an offer which was available only during term time, we concluded it irresponsibly encouraged parents to take their children out of school."
The ruling is utter bollocks, and shows ASA to be totally out of touch with reality:
1 Parents have every right, subject to commonsense and discussion with the school etc, to take their kids out of school for a few days.
2 Not everyone going to Center Parcs brings kids with them.
3 Market forces dictate that holidays are more expensive during periods of peak demand.
4 Center Parcs is perfectly at liberty to advertise and price their products in anyway they see fit, subject to the usual rules of honesty and decency etc.
ASA is farking demented!
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When my children attend school is a joint decision between my wife and myself and not the state's.
ReplyDeleteWrong - the law of the land states that children should be in school.
DeleteWell, the state has an answer to this and fines parents for having their children miss school. In a similar fashion to sanctioning unemployed people for not signing on because they are at a job interview, parents are to be sanctioned for allowing their children to take a holiday out of school terms. It's all very draconian, unecessary but part of this foul government's way of dealing with the population they hate so much!
ReplyDelete