Needless to say, Alcohol Concern want all booze adverts banned before 9pm.
Alcohol Concern chief executive Srabani Sen said:
"A watershed ban is the only way to give parents
the peace of mind of knowing that their children
can be kept safe from the influence of advertising."
The above point fails to address the realities of life in the real world:
- Children watch TV after 9PM
- Booze is featured in many TV programmes eg Corrie, the Simpsons etc. No doubt they will then call for booze to be banned from the Simpsons.
- The teenagers who are "running amok" on booze don't need TV to encourage them to drink
- The parents of the teenagers who are running amok, know full well that they are running amok but have abrogated their responsibility as parents
- To hide something away as "adult" makes it even more appealing to children. I well remember as a teenager whenever BBC2 showed an "adult" foreign film, viewing figures amongst my peer group (not normally interested in French/Swedish culture) would rocket
- Kids drink because they are given the money to buy the stuff, cut back on their allowances and they won't be able to afford it.