France 3 a French TV station has had to pull an advert boasting about its feminist credentials, after it met with ridicule and criticism saying the ad itself was sexist.
The 40-second spot on France 3 was designed to highlight the station's positive record on female employment, with the tagline:
"The majority of our presenters are women presenters".
But in a spectacular own goal, the advert decided to illustrate its point by showing domestic chores that were going wrong without a woman around.Visit The Orifice of Government Commerce and buy a collector's item.
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