I am gemused to see that Nanny has got her knickers in a right old state over the tongue in cheek marketing campaign by a travel comparison website, dealchecker.co.uk.
Nanny's chums in the Advertising Standards Authority (ASA) were less than pleased with dealchecker's July email campaign "earn with your burn".
ASA got terribly huffy, and said that the competition "could be seen to trivialise sunburn".
Oddly enough, there were prizes of suncream for the winner and runners-up. Additionally, during the six-week competition period it featured numerous blog posts on sun safety, regularly tweeted sun care tips etc.
Despite this some members of the public, clearly who were annoyed about the wet summer, complained to ASA about it.
ASA said:
"We... considered that the promotion could encourage recipients to get sunburnt in order to be able to enter the competition, and concluded that the competition was irresponsible."
The competition is not allowed to appear again in its current form, and the website has removed all the relevant content.
However, I will wager that the ensuing free media publicity over ASA's decision has done dealchecker nothing but good!
Visit The Orifice of Government Commerce and buy a collector's item.
Visit The Joy of Lard and indulge your lard fantasies.
Show your contempt for Nanny by buying a T shirt or thong from Nanny's Store.
www.nannyknowsbest.com is brought to you by www.kenfrost.com "The Living Brand"
Celebrate the joy of living with booze. Click and drink!
Visit Oh So Swedish Swedish arts and handicrafts
Why not really indulge yourself, by doing all the things that Nanny really hates? Click on the relevant link to indulge yourselves; Food, Bonking, Gifts and Flowers, Groceries
What these health freaks don't seem able to grasp is that too little sun is as bad for ome's health as too much. Indeed, I understand that cases of Ricketts are on the increase, a disease caused by lack of sunlight.
ReplyDeleteOoh the dreaded sun, one of Nanny's many bonnet bees. Enforcing Nanny's spurious health policies isn't within the remit of the ASA.
ReplyDeleteNot having a sense of irony or himour is obviously a precondition for anyone working for any Authority.
ReplyDeleteNever used suncreen, never had sunburn, never used insect repellant and never been bitten by insects; all this junk is just profits for big pharma.
Smokers, drivers, dog owners, drinkers and people who like eating now joined by sun worshippers, is there anybody left for "them" to hate?
Atheists, paraglider pilots, students! This list is by no means exhaustive. ;)
ReplyDelete