Nanny Bans "Nude" 3D Scanner Advert

 

I see that the Advertising Standards Authority (ASA) has got its knickers in a twist over an advert for a "nude" 3D scanner app. This product appears to be the modern version of X-Ray specs.

The advert was approved by a compliance and clearing agency. However, it was shown during Hollyoaks at a time when apparently children could see it.

Seemingly a veritable tsunami of complaints were received by ASA. Well, actually, ASA received 26 complaints; prompting ASA to deem the advert "offensive".

All very well, but as far as I can see from the product's website, there is no nudity. The advert itself showed the crotch and breast blurred out; ie nothing more salacious than the average music video.

Good publicity for the product though well done ASA!

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