Nanny Loves Avocados

My sympathies to the good people of Costa Coffee, who have unwittingly annoyed the avocado eating classes.

Nanny's chums from ASA have banned an advert for Costa Coffee, which urged customers to buy a bacon roll rather than avocados.

The radio ad featured a voiceover which said there was "a great deal on ripen-at-home avocados" but they will only "be ready to eat for about 10 minutes then they'll go off".

The voice told people to choose the "better deal" of a roll or egg muffin.

A grand total of TWO listeners (who evidently do not have a life) complained that the ad, which aired in June, discouraged people from opting for fresh fruit.

The advertising watchdog agreed with the complaints and upheld them.

Costa said their ad played on the "frustration and unpredictability of the avocado".

The chain claimed it was not suggesting that listeners must choose between the two breakfast options, but that it was instead telling people about their promotional offer.

ASA said:

"We considered that, although the ad was light-hearted, it nevertheless suggested avocados were a poor breakfast choice, and that a bacon roll or egg muffin would be a better alternative, and in doing so discouraged the selection of avocados."

I am surprised that Nanny is so fond of avocados, given their high saturated fat and calorie content!

As I noted in January, an avocado contains more calories than a can of coke!

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