Three cheers for Nanny's ever vigilant and proactive Advertising Standards Authority (ASA).
Always keen to ensure that adverts are legal, decent, honest, non offensive etc they have decided to ban some of Ladbroke's adverts for their online casino.
One of the adverts features a skydiver trying to use a crisp packet as a parachute (implying that his thirst for risk could have been quenched at Ladbrokes).
Anyhoo, this advert was far too much for the people at ASA.
One person complained and the advert was banned because it:
"portrayed gambling in a context of toughness and linked it to excessive risk-taking and reckless behaviour".
Errmm...isn't that what gambling basically is, the thrill and risk of possibly winning/losing?
Where were the ASA during the endowment mortgage binge of the 1980's, or the credit binge of the last decade (where financial institutions duped some people into losing their houses and tied them into debt for decades)?
FYI, if you mention those episodes to the ASA they tell you that the responsibility rests with Nanny's other toothless and passive organisation the Financial Services Authority (FSA).
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