I am hugely gemused to see that the House of Commons health committee (which sits in the place where MP's drink taxpayer subsidised booze) has got its knickers in a twist over the marketing of booze.
The committee is of the view that the booze industry is not doing enough to tackle "problem" drinking.
The solution?
Tougher rules on alcohol marketing are needed, including possibly a ban on sports sponsorship.
However, the ban on sponsorship won't occur yet.
For why?
Cough....
Step forward Heineken, a respected and welcome SPONSOR of London 2012.
Still, the committee has in part got its way.
For why?
Whilst Heineken is allowed to sponsor the Games, British brewers are not!
Heineken has a £10M sponsorship agreement million for ‘sole pouring rights’ at all Olympic venues!
British branded beers are persona non grata.
COUGH!
Visit The Orifice of Government Commerce and buy a collector's item.
Visit The Joy of Lard and indulge your lard fantasies.
Show your contempt for Nanny by buying a T shirt or thong from Nanny's Store.
www.nannyknowsbest.com is brought to you by www.kenfrost.com "The Living Brand"
Visit Oh So Swedish Swedish arts and handicrafts
Why not really indulge yourself, by doing all the things that Nanny really hates? Click on the relevant link to indulge yourselves; Food, Bonking, Gifts and Flowers, Groceries
Although it has now been discontinued as a brand, White Lightning cider was the most popular drink with Scotland’s many alkies and binge drinkers.
ReplyDeleteI had never seen an advert for it; I don’t think there ever was one. They never used the brand for sports sponsorship, but it was notorious for its strength, low price and ability to get you off your face. A true ‘wife beater’ cider is ever there was one.
I doubt of many of Scotland’s piss heads would have changed to a different brand just because they happened to like a particular advert or poster.
Yes, it does appear that many foreign corporations have benefited from the 2012 egofest.
ReplyDeleteSo, they are taking alcohol down the same road as they took tobaco; First the ban on adverts, teh.....When will we see beer sold under the counter in plain tins?
I am sure the reason why our stupid politicians spend so much time tinkering with silly things, is that they have given all the real power over things that really matter, to the EUSSR.
Are you allowed to say "London 2012" without incurring their legal wrath?
ReplyDeleteMicrodave
DeleteI draw your attention to the following:)
http://the2012olympicgames.blogspot.co.uk/2012/07/olympic-insurrection.html
As Tonk says they are following the tried and tested tobacco ban route and if Big Alco can't see that they must be fools.
ReplyDelete