I am hugely gemused to see that the House of Commons health committee (which sits in the place where MP's drink taxpayer subsidised booze) has got its knickers in a twist over the marketing of booze.
The committee is of the view that the booze industry is not doing enough to tackle "problem" drinking.
Tougher rules on alcohol marketing are needed, including possibly a ban on sports sponsorship.
However, the ban on sponsorship won't occur yet.
Step forward Heineken, a respected and welcome SPONSOR of London 2012.
Still, the committee has in part got its way.
Whilst Heineken is allowed to sponsor the Games, British brewers are not!
Heineken has a £10M sponsorship agreement million for ‘sole pouring rights’ at all Olympic venues!
British branded beers are persona non grata.
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