The ASA received complaints about the 30-second radio ad that begins:
"Someone jogging, walking their dog or working out in the park is highly likely to have Covid-19. This is a national health emergency."
Campaign reports that ASA rules require that advertisers hold robust documentary evidence to prove claims that are capable of substantiation.
Following a conversation, the Cabinet office worked to "swiftly address and resolve the matter without the need for formal investigation", the ASA said in a statement, "we consider the matter closed".
Nanny should stop crying wolf, the more she does the less people will listen to her!
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Dear Mr Frost
ReplyDelete"Following a conversation, the Cabinet office worked to "swiftly address and resolve the matter without the need for formal investigation", the ASA said in a statement, "we consider the matter closed"."
Nothing to see here. Move along ...
DP