It is reassuring to know that given all the possible threats to children's well being (eg drugs, alcohol abuse, lousy education, Big Brother, celebrity morons etc) Nanny has highlighted the gravest threat yet.
Yes, that's right, cheese!
Nanny's poodles in Ofcom, the broadcast regulator, have recently adopted a nutrient profiling model to ban "junk food" promotions to children.
So far so stupid, now here's where it becomes particularly stupid.
Under the formula, devised by Nanny's Food Standards Agency, cheese is deemed to be a food high in fat and salt and therefore cannot be advertised during teatime programmes or on Saturday morning TV.
Cheese promotions are also banned during programmes such as Hollyoaks and Friends, popular viewing among early teenagers.
Not surprisingly cheesemakers are a bit pissed off at the "demonisation" of their product.
One industry insider said:
"Without a central coordinated approach to food education,
the Government – and the current architecture of government
– allows for renegade agencies to dictate policy
without portfolio and send out messages that
are ill-conceived and potentially devastating."
In other words, Nanny allows knobheads to dictate policy.
I assume butter, milk and eggs are now also banned from being advertised during children's' TV?