It is reassuring to know that given all the possible threats to children's well being (eg drugs, alcohol abuse, lousy education, Big Brother, celebrity morons etc) Nanny has highlighted the gravest threat yet.Cheese!
Yes, that's right, cheese!
Nanny's poodles in Ofcom, the broadcast regulator, have recently adopted a nutrient profiling model to ban "junk food" promotions to children.
So far so stupid, now here's where it becomes particularly stupid.
Under the formula, devised by Nanny's Food Standards Agency, cheese is deemed to be a food high in fat and salt and therefore cannot be advertised during teatime programmes or on Saturday morning TV.
Cheese promotions are also banned during programmes such as Hollyoaks and Friends, popular viewing among early teenagers.
Not surprisingly cheesemakers are a bit pissed off at the "demonisation" of their product.
One industry insider said:
"Without a central coordinated approach to food education,
the Government – and the current architecture of government
– allows for renegade agencies to dictate policy
without portfolio and send out messages that
are ill-conceived and potentially devastating."
In other words, Nanny allows knobheads to dictate policy.
I assume butter, milk and eggs are now also banned from being advertised during children's' TV?
This is another story you have highlighted Ken that just confirms the idea that People need to rise up against this soul destroying government.
ReplyDeleteI try to watch as little TV as possible but everytime I do I am bombarded with this crap. It is becoming ingrained in the national pyshce that we need to be looked after from cradle to grave 'for our own good'. I have had enough.
As you say Ken, when I was at school butter' cheese, bread, eggs and milk were all advertised on TV and hoardings as the staples of life and 'good for you' (admittedly it's a bloody long time ago that I was at school) So do you think that I'd have a case for compo for the govt. brainwashing me into guzzling these horrors even though I'm 55 and not overweight? It is causing me mental 'anxiety' ;o) skydog
ReplyDeleteAnd is damaging my 'self-esteem' (I think ... therefore, it is!)
ReplyDeleteDog.
Rise up against the soul-destroying government??? Now you know why they banned handguns first before banning everything else.
ReplyDeleteWell for me the ban is utterly irrelevant as I am highly allergic to cheese anyway. The ban is a result of too much power and being in the wrong queue when brain cells were issued.
ReplyDeleteWhat are the kids supposed to eat then? Bloody grass?
ReplyDelete