I am gemused to see that having ditched her derided "five a day" campaign for fruit and vegetable eating, Nanny has decided to launch a new "five a day" campaign.
This time it will be aimed at parents (not just those people who don't turn up to court when their brats are appearing for looting).
Nanny is to launch a TV, radio and printed media campaign to tell parents to play with, read, talk, praise, and feed their children every day.
Gosh..you mean you have to feed kids???
In a nod to the commercial benefits (ie expect lots of toy companies backing this, in exchange for some taxpayers subsidy and free PR), companies that make toys, children’s books and baby food will be encouraged to brand their products with an official logo.
It seems that "research" has found that the quality of parenting and educational influences in the early years of a child’s life have an overwhelming influence on their later progress at school and careers.
Don't tell me that someone was actually paid to come up with that statement of the bleedin' obvious?
Poorer parents will be “incentivised” to attend courses to help them complete the “five-a-day” essential actions. They will be rewarded for attending classes with higher child benefit payments or annual bonuses.
Doubtless with all this nonsense being spoken about "moral decay" (hasn't Cameron ever looked at Hogarth's prints?), this campaign will receive even more prominence.
However, as noted above, normal parents (poor/wealthy) know perfectly well that they should play with, read to, engage...oh, and FEED! their children; they don't need the state to interfere in that.
In fact the more that the state seeks to interfere, the more people assume that it is in fact the state's responsibility to bring up their kids.
However, the "court absent" parents and those who think it normal that their "good little boy" carried a hammer taped to his leg whilst robbing a store (ie those who need to improve their parenting skills) will not take the slightest bit of notice of Nanny's advice.
Visit The Orifice of Government Commerce and buy a collector's item.
Visit The Joy of Lard and indulge your lard fantasies.
Show your contempt for Nanny by buying a T shirt or thong from Nanny's Store.
Visit Oh So Swedish Swedish arts and handicrafts