Tuesday, March 04, 2008
The Joy of Lard
Nanny's chums in the Food Standards Agency (FSA) are becoming increasingly concerned about our level of fatness, and our eating habits, no change there then!
As such they are going to launch a drive against fat, rumour has it that the FSA are considering warning us about the dangers of cheese sandwiches and buttered toast.
The FSA commissioned consumer research which showed that shock tactics, such as graphic images of furred blood vessels and fat deposits, were the best way to change people's diet.
It seems that this time next year we will have endure yet another one of Nanny's remorseless campaigns warning us about the dangers of our everyday, simple pleasures.
The FSA is rumoured to be considering testing messages that show that ordinary foods (eg meat, dairy, snacks and confectionery) are far higher in saturated fats than people realise.
It seems that they are considering using the same form of warning that is printed on fag packets...and we all know how "effective" they have been!
Nanny and the FSA need to remember that, unlike smoking, we really all do have to eat food everyday. You cannot, and should not, criminalise food and eating!
The warnings will include one informing consumers that two slices of buttered toast contain more saturated fat than four doughnuts, and that one cheese sandwich contains more than half the daily amount of saturated fat.
CMI Research, who prepared the report for the FSA, said:
"Shock tactics show potential.
The researchers said that graphic images of fat had a big impact on consumers they spoke to.
Dramatising the amount of saturated fat in foods in an unexpected and unappetising way proved effective, as almost all were repulsed by the idea of eating lard."
Hang on lads, I am not repulsed by eating lard (beef dripping)!
I like it!
The FSA should remember that the body is like a car engine, just as the engine needs oil to lubricate its moving parts, so does the blood in the body need fat to enable it to travel smoothly between the organs.
We would simply seize up without fat.
Here is a perfect recipe for lard (dripping):
-1 slice of thick cut white bread
-Salt and pepper
-Toast the bread
-Spread a liberal portion of dripping (at least 1 cm thick) onto the toast
-Season copiously with salt and pepper
Needless to say, the FSA has denied it is considering warnings on packaging. However, it then went on to say that it still had a wide range of consultations to make before deciding how best to convey its message. In other words, they do want to use warning messages and if the public reaction is muted we will get them.
I suggest that you purchase one of these fine T shirts or thongs from The Joy of Lard, just to show Nanny what you think of her plans.
Any profits made will be used to add to my collection of lard and dripping.